Meet Deisy Suarez
Meet Deisy Suarez
Founder of DE SUAR Spa and DE SUAR Cosmetics, Deisy Suarez is an esthetician, certified massage therapist, beauty entrepreneur and author whose work connects professional spa care with the rituals people bring into their everyday lives. Her story begins with a childhood curiosity about beauty and grows into more than two decades of building a business around personal attention, thoughtful products and the confidence that comes from feeling cared for.
Born in Santo Domingo, Dominican Republic, and raised in New York City, Deisy grew up experimenting with ingredients from her family’s kitchen. Homemade avocado masks and body scrubs became an early way to explore how skincare could feel, smell and make someone feel about themselves. By age 12, she was practicing makeup and beauty treatments on friends and family. Helping in her aunt’s salon brought that interest closer to the world of professional beauty.
That hands-on beginning still shapes her work today. Whether she is caring for a guest, developing her product collection or guiding her team, Deisy starts with the person behind the appointment: their preferences, their daily life and what they hope to get from their time at the spa.
Turning a passion into a profession
Deisy’s path brought together beauty training and business education. She earned a bachelor’s degree in Marketing from Universidad Tecnológica de Santiago (UTESA) and continued her studies in makeup artistry, esthetics and therapeutic massage. Her training includes the Learning Institute of Beauty Sciences, Marinello School of Beauty and 720 hours of massage education at the National Holistic Institute.
As her business grew, she continued learning how to create an experience that extended beyond the treatment itself. She completed a certificate in Spa & Hospitality Management at the University of California, Irvine in 2016, and participated in the Stanford Latino Entrepreneurship Initiative Education–Scaling Program in 2023. Together, these experiences helped her connect the craft of personal care with the practical work of building and leading a company.
How DE SUAR began
In 2004, Deisy founded DE SUAR Cosmetics. In those early days, she made, bottled, labeled and packaged products herself, taking responsibility for both the creative work and the everyday details of selling them. The name DE SUAR combines her own name—DE-isy and SUAR-ez—and reflects how personally she has always approached the business.
Her vision expanded in 2010 when she opened her first DE SUAR Spa in Downtown Los Angeles. The spa gave her a place to bring skincare, massage and hospitality together: time dedicated to understanding a guest and making their care feel individual. It also gave her a direct connection to the questions people asked about their skin, the textures and scents they enjoyed, and the products they wanted to keep using at home.
Today, DE SUAR includes spa destinations in Downtown Los Angeles, Hollywood, Monterey and Santa Cruz, as well as Deisy’s private, appointment-only Owner’s Touch experience. As the business has expanded, she has stayed involved in its treatment experiences, product choices, team development and day-to-day standards of service.
From the spa to your skincare shelf
Product development has remained part of Deisy’s journey alongside the growth of her spas. In 2016, she expanded into body and personal care essentials, including lotions and shampoos. Guests’ interest in the products they experienced during a visit helped shape a collection they could bring home.
In 2020, she collaborated with skincare specialists in South Korea on the Dual Action Enzyme Papaya Cleanser, a product she helped formulate. She continued adding and refining products in 2024, followed by an expanded skincare collection in 2026. Today, the DE SUAR skincare range includes cleansers, toners, serums, moisturizers and masque treatments, alongside body and hair care.
Her role spans developing products, selecting formulas and working on customizations that suit the DE SUAR experience. She pays attention to how a product feels in use—its texture, fragrance, comfort and place in a routine—as well as the care behind its presentation. Her work also includes Chula Tone by Deisy Suarez, extending her interest in beauty tools and at-home care.
A personal approach to every treatment
Deisy’s work combines her experience in esthetics and massage with a belief that thoughtful care begins with listening. Her facial experiences bring together skincare and hands-on massage, with attention to comfort, relaxation and the individual guest. Rather than treating every appointment as the same routine, she considers the person’s preferences and adapts the experience to the service they have chosen.
That philosophy is expressed in the DE SUAR words: “Where communicating with your body means listening with our hands.” It is a reminder of the personal connection at the center of her work, even as the business grows.
Over the years, her clientele has included people from entertainment, sports and public life. Her beauty expertise and entrepreneurial journey have been featured in outlets including Forbes, The Zoe Report, Entertainment Tonight and CBS Los Angeles. She also contributes to conversations about beauty, wellness and entrepreneurship.
Author, mother and community advocate
Deisy’s interests extend beyond the spa. Her writing explores relationships, resilience, personal growth and the experiences that shape a life. Her literary projects include Marriage Material: How I Found My Husband, When the Sky Lost Its Colors and Holy Skin, bringing another dimension to her work as a storyteller and entrepreneur.
Giving back has also been part of her journey. She has supported organizations including the Innocence Project, The Orangutan Project, the Downtown Women’s Center and Dignity Health. Her volunteer work has taken her to the Living Water Children’s Centre in Tanzania, where she shared her time and experience in therapeutic touch and wellness with children in the community.
As a mother and business owner, Deisy understands how easily caring for yourself can slip behind caring for everyone else. That perspective is part of what she wants DE SUAR to offer: a welcoming place to pause, receive attention and leave with a little more space for yourself. Her story continues through the guests she treats, the team she leads, the products she helps create and the business she is still building.
Explore our spa locations or discover the DE SUAR collection.